rankingCoach Glossary


Ranking refers to the listing of search results, whereby a numerically lower rank means a high placement. A page with a good ranking is at the very front of the results. This has a positive effect on the number of visitors: Pages that are at the top of search results are clicked on by users more frequently. read full article

Rich Snippets

Rich snippets are results to a search inquiry that are enriched with additional information, which are displayed on a search engine results page (SERP). The search result should provide more details for the user and therefore higher quality results by means of microdata, microformats or RDFs embedded content types, such as field reports, people, products, etc. The additional information is integrated via the source code of a website. A prerequisite for a correct reading and delivery is … read full article