Email marketing has been around for a pretty long time and for legitimate reasons. It consistently outperforms all other marketing channels when it comes to interacting with your leads, cultivating them, and converting them into a dedicated customer base.
The article answers the following questions:
- What is Email Marketing?
- What is the point of Email Marketing?
- Why do small businesses need Email Marketing?
- The advantages of Email Marketing
What is Email Marketing?
The highly successful digital marketing technique of sending emails to prospects and consumers is known as Email Marketing. Prospects become clients, and one-time consumers become devoted, raving fans, thanks to effective marketing emails.
What is the point of Email Marketing?
Email is used by more than 34% of the world's population. This equates to approximately 2.5 billion people. In the next two years or so, it is anticipated that there will be 2.8 billion email users. Yes, email is widely used. The Radicati Group, the source of that data, also estimates that the world spends 196 billion emails every day. The majority of these 196 billion addresses, i.e.,109 billion, are company emails.
Email Marketing is a lively and effective way to communicate with others. Consider your own experience with them – Is there someone you meet who doesn't have an email address? Every week, you're probably inundated with them.
Email Marketing allows you to communicate with your target audience in a very personalized way. Email notifications from your employer sit next to messages from your friends and family. That is why customized Email Marketing is the most effective. Email can be customized based on a customer's behaviour, ensuring that every correspondence is relevant to their needs. Changes in your business, success stories, requesting input from your customer base – the list is practically endless. With 2.5 billion users, email is here to stay.
Why do small businesses need Email Marketing?
When it comes to small and mid-level enterprises, the effective use of time and budget is one of the most significant advantages of using Email Marketing. It is also very cost-effective to shoot emails to a large number of subscribers. You have direct access to potential customers' email inboxes without having to bear the cost of direct mail.
Many businesses who do Email Marketing use their website traffic to build up their contact list. A great way of doing this is working on your site’s SEO.
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The advantages of Email Marketing
Email Marketing allows you to interact with your audience to support your business and boost sales. You can use emails to sell goods, exchange news, reduce cart abandonment, or tell a story, amongst other stuff.
It doesn't have to be difficult to develop an email marketing strategy. The steps below will help you prepare your work and execute it in no time.
Pick your tools
The first step in your plan is to find the right supporting tools. Many of these are extremely useful and can help you coordinate and send emails at any time.
The following are some popular email marketing tools to consider:
- Campaign Monitor
- Constant Contact
Marketing automation allows you to easily follow up with consumers and deliver the correct email to the valid subscriber at the right time based on how they engage with your portal. Fundamental marketing automation functions, such as the ability to submit birthday email messages automatically, are built-in to some email marketing frameworks.
Identifying Target Audience
After you've chosen your tools, you'll want to concentrate on growing your email subscriber list.
Identifying your target audience is the first step in building your email list.
To refresh your memory, your target audience is the ideal consumer you want to draw to your product or service through marketing.
Strategies for enticing people to join your email list
Once the target market is set, you can start thinking about how to target and persuade them to sign up for your email list. You can do so by following:
- Give them something relevant in return
- Address them directly — Lure them with customized information
Making email campaigns more effective
Drip Emails on Autopilot
Drip campaigns are emails sent to consumers based on their experiences with your website or content sent regularly to help drive customers down your marketing funnel.
Emails are drip-fed into the subscriber's inbox until they take action to further persuade them to convert.
Emails for Special Occasions and Promotions
We're all familiar with the holiday emails that hit our inboxes every year. They include all of those fantastic bargains, allowing you to get your shopping done and out of the way quickly.
Seasonal and promotional emails are sent at specific times to encourage readers to make purchases on your website.
Setting objectives for your emails
The next step is setting objectives for your Email Marketing.
Setting goals is vital for your email marketing campaign because it gives each email an intent. Before you can plan a path to get there, you need to know where you're going.
Setting strategic goals will allow you to demonstrate to your manager and other stakeholders in your company that your email marketing campaign is having the desired impact on your bottom line.
Plan to craft your content
You've chosen your email forms, set your objectives, and now it's time to write an email copy that motivates your reader to take action. The categories below will assist your copywriters in creating material that will make your next email stand out.
- Picking your team's writing style
- Optimizing content for mobile reader
- Customizing it
- Focus on a better subject line
Email marketing software & email marketing platforms
It's important to realize that your email marketing performance is primarily determined by the marketing tools you use since they are accountable for ensuring that your emails are delivered. If you're not aware, you'll find yourself paying a lot of money for fewer marketing functions and worse email deliverability rates.
What are email marketing services?
Email marketing services assist small business owners (and start-ups) in establishing a loyal client base, increasing brand awareness, confidence, and sales.
Here are a few popular email marketing services that can greatly benefit small businesses.
Constant Contact is one of the world's most common and fastest-growing email marketing services. It's also the most user-friendly email marketing program for beginners.
You can manage your email lists, addresses, email templates, marketing schedule, and more with ease.
Mailchimp is another popular email marketing service provider worldwide, owing to the fact that they have an email marketing service plan that is always free.
Mailchimp includes a drag-and-drop email creator, autoresponders, communication segmentation into classes, and essential analytics monitoring. It also helps you to set delivery times depending on the user's time zones, as well as geolocation-based segmentation.
GetResponse is extremely easy to apply; it simplifies email marketing for small businesses. It includes some fantastic marketing automation tools that allow you to build intelligent automated campaigns.
You can develop campaigns, segment contacts, and submit any number of emails tailored to particular groups using their drag-and-drop builder. These resources assist you in creating effective email campaigns that boost your revenue.
HubSpot had earlier released tools to assist businesses in implementing inbound marketing strategies. Fast forward to today, and HubSpot's Growth Stack platform is used by over 30,000 companies in over 90 countries to help them create sales pipelines and boost revenues.
Without the assistance of a designer or IT support, HubSpot allows you to design, create, host, and customize a website. You can create a website using the drag and drop feature. Furthermore, the website creator makes it simple to customize content for each visitor and publish mobile-friendly content.
The Sender is a cloud-based email marketing platform for supporting small and midsize businesses that allow users to create and manage email-based campaigns. Customizable subscription types and templates, subscriber segmentation software, email personalization, third-party integrations, and more are amongst the key features.
If you want to get more sales from your sales emails you should work on your online reputation. Many customers do online research before they buy from offers they receive via emails. You need to make sure that online review platforms and local directories present your business in the best possible light.
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Which is the best email marketing software?
We suggest you go with Constant Contact, especially if you're a small company, a non-profit, or a new blogger. Their pricing is competitive, and their customer service is exceptional. And their onboarding staff will assist you in achieving immediate success with email marketing.
How much do email marketers charge?
If a midsize company that manages its own campaigns can expect to spend USD 10 to USD 1,000 per month on email marketing (depending on the platform and subscriber count). It may cost you USD 300 to USD 500 a month if you choose to collaborate with a specialized agency. Latter being professionals are sure to bring forth the best results, though.
How much does it cost to buy an email marketing list?
A CPM (cost per mile— pricing for 1000 email addresses) for an email marketing list could range anywhere from USD 100 to USD 600. The price of an email list is determined by the content of the emails as well as the type of people on the list.
Is it legal to buy email lists?
To be honest, the answer is NO. Emailing contacts who have not expressly agreed to receive emails from you will do more harm than good to your company in the long run. Purchasing lists can put your company in legal jeopardy, severely harm deliverability rates, and, more importantly, break confidence with your potential customers, particularly as regulations like GDPR and CCPA become the standard.
How can I do email marketing for free?
Marketing platforms and patterns change over time. While certain trends come and go rapidly, email is one of the few outlets that has stayed relatively constant. In reality, email remains the most shared content marketing platform among both B2C and B2B marketers. It is used by 87 percent of B2B marketers and 77% of B2C marketers to nurture their audiences.
There are several free email marketing tools available that can help you save time and money. Let's have a look at the few.
Sendinblue is a marketing engagement platform that includes email marketing tools as well as other features, including CRM management and landing page design. Sendinblue's email design functions make it easy to build a great-looking email with over 70 design templates. Furthermore, all of these templates are responsive, and you can preview your results to make sure that your design looks excellent on any device.
Omnisend is a comprehensive eCommerce marketing platform that combines all of your contact channels into one convenient location. It's a free plan that includes email, which is enough to help SME email marketing efforts. It allows you to use behavioural prompts to automate email distribution and conveniently time your mailers for your customers' convenience.
The Sender is amongst one of the best free email marketing tools on the market, with deliverability features. It allows you to create beautiful newsletters without having to know HTML. Simply pick a template and add elements like pictures, videos, and text to make it your own. To make an even more significant impact, you can personalize your newsletters for each user.
SendPulse promotes itself as a multi-channel marketing platform, but its email marketing functionality is the most popular. It includes a large number of professionally crafted email templates that you can easily customize with a drag-and-drop editor. You can then schedule these personalized emails to be sent out at the appropriate time based on user experience, event triggers, and other factors.
Benchmark Email, MailChimp, MailerLite etc., are some other popular email marketing tools that you may try your hands at.
The final word on Email Marketing
Email marketing may not be the most glamorous of modern digital marketing methods but it’s a proven way of engaging a targeted mass audience. New software solutions for Email Marketing have made this channel even more effective and affordable for small businesses.
Email Marketing can be a core component of the digital marketing strategy of small businesses, but you also need to work on your site’s SEO and build up your online reputation. rankingCoach FREE is specially designed to help small businesses grow their business online.