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FAQ for Google Ads

• How does Search Engine Advertising with Google Ads work?

  Google Ads (formerly known as Google AdWords) are paid ads that appear in Google's search results. When a search term is entered into Google, ads from advertisers are displayed above and below the organic results. These ads look very similar to the regular results and attract many clicks. Google Ads are charged per click (PPC) based on a bidding system, the more popular a search term is, the more expensive the cost per click (CPC). Having the right strategy for Search Engine Advertising (SEA) can really boost profits while getting it wrong can waste a lot of money.

• Why does my business need Google Ads?

  Within minutes of starting a Google Ads campaign, you will receive new visitors to your website. This is a key reason why Search Engine Marketing is one of the best ways of marketing directly to consumers, and supporting other Digital Marketing activities. To get this right, Google Ads must be set up correctly, so that the right customers are targeted and reached with the correct message. Doing this will achieve the best value per click and maximize profits.

• Why create and manage your Google Ads with rankingCoach?

  rankingCoach is the best and easiest way of managing and creating professional Google Ads campaigns. The platform creates custom ad texts based on your site's needs, empowering you to easily create precision-targeted Ad campaigns. Quickly set your budget, and off you go. All the difficult parts are taken care of, leaving you to focus on the essentials.