Privacy Policy

1. General

This Privacy Policy (the “Privacy Policy”) describes how rankingCoach, Inc., a Delaware corporation, and its affiliates (collectively, “rankingCoach,” “we,” or “us”), collect, use, and share Personal Information about you when you visit our website, (the “Site”) or use any of the services provided on the Site.

As used in this Privacy Policy, “Personal Information” means any data that identifies, relates to or describes you, or is reasonably capable of being associated with, or could reasonably be linked to you directly or indirectly.

2. Collected Personal Information; Sources; Use

Information that you provide to us


When you register for our services on our Site, we collect the Personal Information you provide to us as a part of the registration process. This information includes your name, email address, password, your organization’s name, and other contact information. We will use that registration information primarily for the purpose of facilitating your use of the specific services for which you have registered. We do not regularly share this information other than with our service providers.

Instead of registering for our services directly on the Site, you may also register using Facebook Connect. By clicking on the “Login with Facebook” or “Connect with Facebook” buttons, you will be automatically redirected to the Facebook platform, and will be able to log in with your Facebook username and password. This will link your Facebook profile to the Site, and will give us access to your data stored on Facebook, including the following, to the extent this data is available for on your Facebook account:

  • Facebook profile name
  • Facebook profile picture
  • Facebook cover picture
  • Email address provided to Facebook
  • Facebook ID
  • Facebook friends
  • Facebook Likes
  • Birthday
  • Gender
  • Country
  • Language

Contact form and comments on site

If you send us questions via the contact form or use the comment function on the Site, the time at which you created the comment or message and your email address will be stored along with your comment, as well as your username, unless you are posting anonymously. We will collect such information to answer your question and any follow-up questions. We do not share this information other than with our service providers. Our comment function stores the IP addresses of those users who post comments. This information is necessary for us to be able to manage our Site and enforce and defend our legal rights.


If you sign up for our newsletter, we will request your email address and other Personal Information. We only use this information to send the requested information and do not share it with third parties other than our service providers. You can unsubscribe from our newsletter at any time through the “unsubscribe” link in the newsletter.

Payment Information

For any purchases of services on our Site, our payment page will be hosted by our third party payments vendor in order to process your order for services. Our payments vendor will request your name, billing address, payment card number, and other relevant information to be used to process your payment for our services.

Information that we collect automatically


Cookies are small text files that are stored on your computer and saved by your browser. We and our third party providers use cookies on parts of the Site. Cookies help make the Site more user-friendly andefficient. The Site may employ both “session cookies,” which are automatically deleted after each visit to the Site, and other cookies that remain in your device’s memory until you delete them, making it possible to recognize your device when you next visit the Site.

When you access the Site, you will be presented with a cookie consent mechanism that allows you to accept or reject cookies that are not essential to the operations of our Site. Alternatively, you can configure your browser to automatically accept cookies under certain conditions or to always reject cookies, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of the Site.

Some areas of the Site may contain electronic images known as web beacons (sometimes known as clear gifs) that allow us and our third party providers to count and track users who have visited certain portions of the Site. Web beacons collect only limited information and do not collect any of your Personal Information. We may use a type of web beacon known as a “retargeting pixel,” which will allow you to receive targeted advertising via certain social media websites.

We may also employ online tracking tools to analyze the portions of the Site with which our users interact, how such interactions take place, and for how long. Some of the tracking and analytics tools are described below.

Google Analytics

We use Google Analytics, a web analysis service provided by Google, in order to better understand your use of the Site and how we can improve it. Google Analytics collects information such as how often users visit a website, what pages you visit when you do so, and what other websites you used prior to coming to such website. Google Analytics collects only the IP address assigned to you on the date you visit a website, rather than your name or other directly identifying information. We do not combine the information collected through the use of Google Analytics with your Personal Information. Although Google Analytics plants a persistent cookie on your web browser to identify you as a unique user the next time you visit a website, the cookie cannot be used by anyone but Google. Google Analytics uses its cookie(s) and the information Google Analytics collects to track your online activities over time and across different websites when you use the Site, and other websites. Google’s ability to use and share information collected by Google Analytics about your visits to the Site is governed by the Google Analytics Terms of Service and the Google Privacy Policy. Google utilizes the data collected to track and examine the use of the Site, to prepare reports on its activities, and share them with other Google services. To more fully understand how Google may use the data it collects on the Site, please review “How Google Uses Information From Sites or Apps That Use Our Services” (located here).

Google AdWords and Conversion Tracking

We use conversion tracking through Google AdWords. When you click on an ad served by Google, a conversion tracking cookie is set. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of a website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.

Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt out of this by disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.

For more information about Google AdWords and Google Conversion Tracking, see the Google Privacy Policy:

Google Analytics Demographic Features

This Site uses Google Analytics’ demographic features. This allows reports to be generated containing statements about the age, gender, and interests of Site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This collected data cannot be attributed to any specific individual person. You can disable this feature by adjusting the ads settings in your Google account.

Google Analytics Remarketing

Our Site use the features of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords and DoubleClick.

This feature makes it possible to link target audiences for promotional marketing created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. This allows advertising to be displayed based on your personal interests, identified based on your previous usage and surfing behavior on one device (e.g. your mobile phone), on other devices (such as a tablet or computer).

Google will associate your web and app browsing history with your Google Account for this purpose. That way, any device that signs in to your Google Account can use the same personalized promotional messaging.

To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.

You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising in your Google Account; follow this link:

For more information and the Google Privacy Policy, go to:

Facebook Pixel

Our Site measures conversions using visitor action pixels from Facebook.

These allow the behavior of Site visitors to be tracked after they click on a Facebook ad to reach the provider’s website. This allows an analysis of the effectiveness of Facebook advertisements for statistical and market research purposes and their future optimization.

The data collected is anonymous to us as operators of this Site and we cannot use it to draw any conclusions about our users’ identities. However, the data are stored and processed by Facebook, which may make a connection to your Facebook profile and which may use the data for its own advertising purposes, as stipulated in the Facebook privacy policy. This will allow Facebook to display ads both on Facebook and on third-party sites. We have no control over how this data is used.

You can view Facebook’s privacy policy at

You can also deactivate the custom audiences remarketing feature in the Ads Settings section at . You will first need to log into Facebook.


This Site uses the CRM-System HubSpot. Hubspot is an integrated software solution that we use to cover different aspects of our online marketing. This includes, among others: marketing reporting (e.g., traffic sources, accesses, etc.), contact management (e.g., user segmentation & CRM) and blog.

For more information about Hubspot´s privacy policy, please visit:

If you do not want HubSpot to collect your data, you can prevent cookies from being saved at any time by changing your browser settings accordingly.


This Site uses Apollo, a business intelligence platform through which businesses that use it can obtain information to assist them in better marketing to potential prospects.

For more information about Apollo´s privacy policy, please visit:

Linkedin Insight Tag

This Site uses LinkedIn Insight Tag.

The LinkedIn Insight Tag creates a unique LinkedIn browser cookie on a visitor’s browser and enables the collection of the following data for that cookie: metadata (such as IP address, timestamp, page events like page views), and LinkedIn demographic information if there is an active member cookie present.

You can opt out of cookies from LinkedIn on your LinkedIn settings page.


This Site uses Microsoft/Bing advertising and analytics tools. To understand how Microsoft Advertising receives and uses personal information, please refer to Microsoft’s Privacy Policy, available here:


This Site uses Fullstory, a website analysis service of Fullstory Inc, 818 Marietta Street, Atlanta, GA 30318, USA. Fullstory records the user behavior on our Site. The records of visitor sessions allow the site operator to analyze them and then improve the site experience for visitors. Fullstory stores and collects data in an anonymous form using cookies. Tracking (i.e. the collection of data generated by the cookie and related to the use of the Site) can be deactivated at any time. Please follow the instructions at

Server log files

The Site automatically collects and stores certain information transmitted to us in “server log files” to support the Site’s operation. Such information may include the following about your interaction with our Site:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

This information will not be combined with data from other sources and we do not share such information with third parties other than service providers that we may retain to support the Site’s operation.

Plug-Ins and Tools

Our Site also uses various other Google plug-ins and tools, including reCAPTCHA and Google Maps, Google Web Fonts. Further information about Google’s data handling is at Google’s privacy policy at

Advertising industry information and opt-outs

The online advertising industry publishes resources to assist you in understanding and exercising your choices in relation to online ads, many of which are available at the following links: or

3. Marketing Communications

Subscribing to the comment feed

You may sign up to receive our comment feed, subject to us verifying your email address. You can unsubscribe from this function at any time by clicking the link in the emails you will receive from us containing our comment feed.

4. Linked Sites and Social Media

For your convenience, this Site may contain hyperlinks to other websites that are not under our control, including Facebook, YouTube, Vimeo. We are not responsible for, and this Privacy Policy does not apply to, the privacy practices of those sites or of any companies that we do not own or control, and we do not endorse any of these websites or pages, or their content, products or services.

Any information that you submit to any of our pages on a social media platform or by interacting with social media plugins (e.g., the Facebook “like button”) on the Site is done at your own risk and without any expectation of privacy. We cannot control the actions of other users of a social media platform and we are therefore not responsible for any information provided on a social media platform or website. Please review any such social media providers’ privacy policy and terms of use before interacting with any such platform.

5. Other Uses of Personal Information

In addition to the uses described above, we may use all of the categories of Personal Information that we and third party services providers collect through the Site to operate and deliver the Site, to provide the services offered on the Site, improve the user experience on the Site, address Site integrity or security issues, and conduct research and analysis to maintain, protect, develop, and improve the Site. We may also use Personal Information as necessary to ensure compliance with any of our policies, applicable legal or regulatory requirements, or any other lawful purpose.

6. Privacy Rights

Do not track requests

Certain state laws require that we indicate whether we honor “Do Not Track” settings in your browser concerning targeted advertising. We adhere to the standards set out in this Privacy Policy and do not monitor or follow any Do Not Track browser requests.

For California residents only

This portion of our Privacy Policy advises California residents of rights provided in the California Consumer Privacy Act (the “CCPA”) and how California residents may exercise those rights. The CCPA currently exempts Personal Information reflecting a written or verbal business-to-business communication (“B2B Personal Information”) from certain of the law’s requirements, and also currently exempts Personal Information collected and used about a natural person acting as a business’s employee or contractor (“Personnel Information”). The rights described below may not apply to B2B Personal Information or Personnel Information.

If you are a California resident, you may request certain information from or certain action by us, as required by the CCPA, such as exercising the access and deletion rights described below, or you may authorize an agent to make such a request on your behalf. We will seek to verify your identity and your agent’s authority when we receive an individual rights request from you or on your behalf to ensure the security of your Personal Information, and may need you to provide additional Personal Information to do so.

Please direct any such rights requests (as further described below) or additional questions that you may have regarding this Privacy Policy to:

Certain California residents have the right to request the deletion of Personal Information, but we may not delete some or all Personal Information, as required or permitted by applicable law.

Certain California residents may also request to receive details about how we collect, use, and share your Personal Information, and the specific pieces of Personal Information that we have collected about you.

If a business sells Personal Information, certain California residents have a right to opt-out of that sale. We do not, and do not intend to, sell the Personal Information of California residents and do not have actual knowledge that we sell the Personal Information of consumers under 16 years old.

Businesses may not, and we do not, discriminate against you for exercising any CCPA rights, such as the access and deletion rights described above.

Other Data Protection Rights

Subject to applicable data protection laws, you may have the right to access, update, and correct inaccuracies in your Personal Information. Please send such requests to We may request certain Personal Information for the purposes of verifying the identity of the individual seeking access to their Personal Information.

7. Security and Retention

Data Security

We take commercially reasonable efforts to protect against unauthorized access to or use of your Personal Information. For example, the Site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the inquiries sent to us through the Site. Nevertheless, no security system is impenetrable. We cannot guarantee that information that users of the Site transmit or otherwise supply will be totally secure.

Personal Information Retention

We retain the Personal Information that we collect where we have an legitimate business need to do so, such as, for example, to provide the Site or related services, maintain our records, or to comply with an applicable legal requirement.

8. With Whom Do We Share Information That We Collect?

In addition to the uses mentioned or described elsewhere in this Privacy Policy, we may also disclose Personal Information if we become subject to a subpoena or court order, if we are otherwise legally required to disclose information, to establish or exercise our legal rights, to enforce our Terms of Use, to assert and defend against legal claims, if we believe such disclosure is necessary to investigate, prevent, or take other action regarding actual or suspected illegal or fraudulent activities or potential threats to the physical safety or well-being of any person, or for any other lawful purpose.

As rankingCoach grows and develops our business, it is possible that its corporate structure or organization might change or that it might merge or otherwise combine with, or that it or portions of its business might be acquired by, another company. In any such transactions, customer information generally is, and should be expected to be, one of the transferred business assets. Also, if any bankruptcy, liquidation or reorganization proceeding is brought by or against us, your information may be considered a company asset that may be sold or transferred to third parties.

9. Children

The Site is intended for a general audience and is not intended for use or viewing by children under 13 years of age. Consistent with the Children’s Online Privacy Protection Act, we do not knowingly collect information from or about children or sell products to children under the age of 13.

10. Visiting The System From Outside The United States

If you are visiting the System, or any part thereof, from outside of the United States, please be aware that your information may be transferred to, stored or processed in the United States. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country, but please be assured that we take steps to protect your privacy.

11. Changes to our Privacy Policy

We may change this Privacy Policy at any time and from time to time. The most recent version of the Privacy Policy is reflected by the effective date located at the top of this Privacy Policy. All such updates will be effective immediately upon notice thereof, which we may give by any means, including, but not limited to, by posting a revised version of this Privacy Policy or other notice on the Site. This Privacy Policy is our notice to you, and does not constitute a contract between you and us. The version of this Privacy Policy posted on the Site on each respective date you visit the Site shall be the Privacy Policy applicable to your access and use of the Site on that date. Our electronically or otherwise properly stored copies of this Privacy Policy shall be deemed to be the true, complete, valid, authentic, and enforceable copy of the version of this Privacy Policy which were in force on each respective date you visited the Site.

12. Contact Us:

If you have any questions or concerns about this privacy policy, or to exercise any of the privacy rights described above, please contact us at