What is Local Marketing?
Local Marketing incorporates all strategies of Digital Marketing that look to maximise a business’s local online visibility and attract more customers in the local area. This is especially important for businesses with physical premises that can only attract customers from within travelling distance. Creating consistent listings for your business in online directories, like Google My Business (GMB), is an important part of building an effective Local Marketing strategy. Many customers use these directories to help them quickly find a suitable local business for their needs. That could be a nearby restaurant, the best architect in town, or even a lawyer. In fact local directories have listings for almost every industry. Local Marketing is all about making sure that your business is found in these local searches. Directory listings can also be displayed directly in search results.
For example, Google My Business is Google's a own local directory. Listings for GMB appear in Google's Search Engine results at the top of the results page just below or above paid advertisements. There are local directories for almost every industry, many of these directories also create a review profile for each business. Many consumers base their purchasing decisions on reviews they read on these profiles. The impact of this cannot be ignored, even if you haven't set any directory listings up, it is very likely that listings currently exist for your business. Directories like Google My Business automatically generate a listing for almost every business. In order to make sure your business is being presented in the best possible light, you must claim your listings and keep them up to date. Taking control of your listings and managing them in a quick and cost-effective way will make sure that next time someone is in your area and searching for the best business in your industry - they find you.