What is SEO?
Search Engine Optimisation (SEO) is a core channel of Digital Marketing. The goal of SEO is achieving the best possible rankings for your website on Search Engines. SEO achieves this result by improving your website in two key areas:
- On-page Optimisation: This area of SEO focuses on the website itself, seeking to optimise the way users and Search Engines interact with it. This includes site content and technical configurations.
- Off-page Optimization: This field of SEO looks at optimizing the external factors that impact your site's rankings such as inbound links, references on Social Media and business directory listings. All of these areas are ranking factors. This means improving them will boost your site's Search Engine rankings.
Google repesents 95% of the total search market. This is why rankingCoach's main focus for Digital Marketing activites is Google.